Change at IBM
Number of pages:
8
ABSTRACT:
This 8 page paper looks at the way in which IBM has faced and implemented change. The company, first registered in 1912, has seen many changes and operating in a dynamic environment. The paper starts by showing the diversity of the development of the company. By the 1960’s there was a need to change and adapt to different market forces, a new emergent/umbrella strategy was developed. The approach was furthered in the 1980’s with 'sense-and-respond' method another process strategy. The paper considers an alternative of military strategy before concluding that continually renewed emergent strategy is best sited to IBM. The bibliography cites 10 sources.
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File: TS14_TEimbchg.rtf
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